The following are the action steps in the
development of a newsletter.
A.
Develop a newsletter name and a masthead that incorporates
the logo and the practice name.
B.
Develop and approve story ideas for the first and second
newsletter.
C.
Hire a writer to interview subjects (e.g., staff members) and
write articles.
D.
Edit the stories and obtain approval.
E.
Develop a mailing list for the distribution based upon the
newsletter topic/focus for the quarterly mailings.
F.
Develop a mailing list for an annual distribution to the
broader patient base.
G.
Identify a mail house to mail the newsletter.
H.
Typeset and lay out stories with pictures, if applicable.
I.
Print the newsletter.
J.
Distribute the newsletter and post its content on the Web
page.
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