Each program has action steps that can be followed by the office manager, marketing person or physician to promote a cosmetic surgery practice.

Answers4Marketing has found that using the physician as the marketing person is not the best use of the practice talent. However, the physician should know what each program entails to insure that the staff who has been assigned the task is thorough in their execution.

A very general budget has also been included for each program to assist in the development of a budget.

The information in this section is very general. If specific information is desired, please review the Marketing Tools section to see how these programs can be tailored to your own needs.

However, we recommend you start here and use this as a springboard for any new programs you are considering.

If you do not have a full blown marketing plan then you do need to make the investment.